Raonic is the latest addition to a stellar list of ambassadors, which includes names such as England rugby star Chris Robshaw, boxer Chris Eubank Jr. and former British and Irish Lions coach and rugby legend Sir Ian McGeehan.

Raonic is one of the strongest servers in the Open Era, and plays a high-intensity all-court style, making him the perfect ambassador for the Coco Fuzion 100 range. Coco Fuzion 100 provides a healthier alternative to sugary sports drinks and includes the UK’s first all-natural, carbonated coconut water, in four flavours and still 330ml sports bottles, perfect for the leisure and fitness markets.

Raonic commented: “Tennis is all about maintaining sharp focus for long periods of time, so staying hydrated makes all the difference. Coco Fuzion 100 gives me the edge I need to make sure I’m playing my best tennis.”

Steve Barton, CEO, C7 Brands said: “We have big plans for our Coco Fuzion 100 range in 2018, and in Milos, we are thrilled to have one of the biggest names in tennis partnering with our brand. With the sugar tax around the corner in the UK, the timing couldn’t be better for someone of Milos’ stature to be bringing the many benefits of natural coconut water to a wider audience.”